Connect
Make the systems you already use work together, so data is entered once and flows everywhere it is needed.
Technology partner for growing businesses
I build, connect and automate the software your business runs on.
Systems integration, workflow automation, AI and custom software for businesses in the UAE, New Zealand and beyond. One accountable partner, from the first conversation to a working system.
Businesses come to me to…
- Connect our website to our inventory
- Stop re-typing orders into the ERP
- Automate supplier invoice checks
- Build a customer or supplier portal
- Replace our spreadsheets with a real system
- A mobile app for our field team
- One reliable view of our numbers
What I do
Four ways I help businesses run better
Most projects combine more than one. Each starts from the business problem, not from a technology.
Automate
Take repetitive checking, copying and chasing off your team, with people kept in control of decisions.
Build
Custom software, web and mobile apps, portals and platforms for the work off-the-shelf tools cannot do.
Advise
Clear requirements, the right technology choices and a delivery plan, before serious money is spent.
Also:web applications and portals, mobile apps, websites and online stores, data, reporting and dashboards, apis and platform development, cloud, hosting and devops and more.Everything I do →
Proof of work
All 8 projects →Client projects and products
Real work, each labelled for who owns it and how far it has got.
Client project for iDine
OpsFirst
A provider-side platform built for iDine to deliver and manage services for iDine's clients, covering customer accounts, departments, teams, categories and issue routing.
Read the case study →Confidential clientIn progress
FreshRoute Produce (pseudonym)
A WordPress website revamp for a fruit distribution business in the UAE, with planned and in-progress integration across ecommerce, inventory, ordering and payments.
Read the case study →Client project
SnackTroops
A school-based hamper management initiative in the UAE that teaches children practical leadership and sales skills through managing hampers, supported by a digital platform.
Read the case study →Confidential prospective clientIn discussion
HarbourLink Logistics (pseudonym)
A simple website revamp for a logistics business in New Zealand. The project is in discussion.
Read the case study →Client advisory
Script Capital
Technology advice for Script Capital's website, including the recommendation to build it on Framer.
Read the case study →Confidential client
Halcyon (pseudonym)
Moving a client's website off SmugMug and its high running costs, and getting the website restored at its own domain.
Read the case study →How I work
From first conversation to working system
You do not need a technical specification to start. Describing the problem is enough. You deal with one person who understands the business requirement and the technical work, with developers and specialists brought in as the work requires.
- Talk it throughA conversation about the problem, your systems and what a good result looks like.
- Agree the planClear scope, approach, stages and risks, written down before work starts.
- Deliver in stagesWorking results early, tested with realistic data and reviewed with you.
- Support and improveGo-live, handover and ongoing improvement based on how it is used.
Where I work
Based in Bangalore. Working hybrid, across borders.
I am based in Bangalore, India, and work hybrid: day-to-day delivery happens remotely, with site visits when a project needs them. I work with businesses in India, the UAE, New Zealand and beyond.
United Arab Emirates
Systems integration, automation and software for UAE businesses
For businesses in Dubai, Abu Dhabi and across the Emirates that need their systems connected, their manual work automated, or software built around the way they operate.
How I work with UAE businesses →New ZealandWebsites, software and automation for New Zealand businesses
For New Zealand businesses that need a better website, software that fits how they work, or less manual admin between the systems they already use.
How I work with New Zealand businesses →Who you will work with
Antony Pratap
Technology entrepreneur and implementation partner. I work directly with owners, founders and operations and finance leaders to understand the problem, choose the right approach and get it implemented. I also build software products of my own, so I face the same decisions my clients do.
Insights
All articles →Practical guidance
Websites
Framer or WordPress? How to Choose a Platform for Your Business Website
Framer or WordPress for a business website? A practical comparison of cost, maintenance, SEO, content and integrations, and how to decide for your business.
Websites
Moving Your Website Off SmugMug, Squarespace or Wix Without Losing Images or Rankings
A step-by-step plan for moving a website off an expensive hosted platform: securing the domain, exporting images, keeping URLs, redirects and switching over safely.
Ecommerce integration
PayTabs on WordPress and WooCommerce: Planning Beyond the Plugin
Installing the PayTabs plugin takes minutes. Order statuses, payment notifications, refunds and reconciliation take planning. A guide for UAE and GCC businesses.
Have an operational problem worth solving?
Tell me what is slowing your team down and which systems you use today. You do not need a technical specification: describing the problem is enough to start.